Try it from memory first
How many subscriptions are you paying for right now?
Say a number out loud before you start. Then answer the nine questions — the gap between your guess and the result is the interesting part.
The ones people forget
Anything billed yearly
A yearly charge appears once and then vanishes from memory for eleven months. It's the single most commonly forgotten kind.
Anything bought through a phone
App Store and Google Play subscriptions don't show up in a bank app as recognisable names, so they're easy to miss when you're counting.
Anything someone else uses
Family plans, a service someone in the household signed up for on your card, a shared account nobody has opened in a year.
37%
of people surveyed in the EU had kept paying for a digital subscription they had stopped using and forgotten to cancel
18% said it happened often, 19% sometimes.
Source: European Commission, Fitness Check of EU consumer law on digital fairness, 2024.
Counting isn't the same as seeing
A number is a start, but it doesn't tell you which ones. That's where NoBill comes in: a screenshot of your bank app or store account turns the count into an actual list with prices, cycles and totals.